WHERE WE #BRINGBACKTHELOVE FOR THE BUSINESS OF CREATIVITY AND THE PASSION FOR BUSINESS.
Amidst the myriad collisions of culture, behavior, patterns and puzzles, lies Utopeia, in the serendipitous discovery of ideas that change people, move businesses and inspire love. We thrive on the rush of creating new possibilities. We believe the only risk in taking leaps of imagination, is hard work. We don’t mind.
For big brands. For small brands. And all those in-between. Between the discipline, rigor, thinking and creative stamina it takes to work on large, multinational brands; the intimate, close partnership that a small client needs and the demanding, quick-thinking, quick-turnaround that is the domain of entrepreneur clients, Utopeia is where we embrace problems unconditionally.
We commit to solutions, not answers. That means, not compromising on processes for results, relevance for creative expression, effectiveness for differentiation. We pay attention. We listen. We put your needs first Always. That’s how we walk the distance with you, your brand, your business.
R | Elan presents the #EarthTee
Crossword Bookstores – #RupiKaurInMumbai
R | Elan Launch at Lakme Fashion Week SR ’18
Reliance Fresh – The Big Jackpot Sale 2018 with Baba Sehgal
Sudarshan has done Media, Strategy, Direct Marketing, Digital Marketing and Account Management on top of the early life of a copywriter. He started work early, so has been able to put in 18 years in the industry. Began working with Bates Clarion in Kolkata after his MBA. A few years later, he went out of the country, worked in South-Asia, with stints in Singapore and Dubai for Grey Worldwide, handling regional responsibilities for key businesses like BAT, P&G, GSK, Emirates and Reckitt Benckiser. He became the youngest branch head in the biggest branch of India’s leading one2one marketing agency -iContract, Bombay. Looking at Integrated planning for 360 brand ideas is really quite a passion for him and therefore, Saatchi and Saatchi’s theory of Lovemarks, to look beyond branding, made an impression on him. His growing interest in Transmedia Communication made him take up a start-up kind of job heading the Bombay office of Genesis Advertising, which was timed perfectly with the onset of the recession. Leading the New Business Development efforts at DDBMudra West since mid-2009, he went on to head one of the 3 large Business groups in the office. Then became the Head of Ignite Mudra – the specialist agency for Entrepreneurs and Early-Stage brands. His team recovered from the loss of Ignite’s largest client moving away just before him joining and rebuilt the agency within the same year. Opened business interests in Delhi and Mumbai, while continuing to strengthen the Ahmedabad operations. With the DDB merger, Ignite Mudra became Mudra Advertising again and while he continued to head the Ahmedabad office, the group wanted him to lead the New Business Development function across the Country. He was inducted into the newly formed Senior Management Committee to spearhead the agency’s national interests. He had been troubled by the loss of Love across agency-client relationships & that of employee-agency relationships, he decided to do something about it. Teamed up with a bunch of like-minded & passionate friends & launched Utopeia. He has worked on diverse product categories such as tobacco, beverages, health care, aviation, automobiles, cement, tires, telecom, real estate, retail, banking and personal care on clients such as Coca Cola, PandG, ITC, BAT, Reckitt Benckiser in the FMCG arena. Also Emirates Airlines, Lafarge, Good Year, GSK, Mother Dairy, Emami, HSBC, Tata Indicom, VSNL, Shopper’s Stop, DNA, Times of India, Onida, BharatiAxa, TVS, Inorbit Malls, AOL, Philips, Electrolux, Kalpataru and Travel Guru amongst others during these years. He has led teams that have won both Indian & International awards, including Abbys, Cannes, etc. Occasional Squash, Scrabble, Chess player, Armchair criticism of Music, Movies, Cricket, Everything. Doting father to a 8 year old Titli and 3 year old Dolce. Sudarshan is a digital evangelist. CNN-IBN put him in their top 30 interesting Indians to follow on Twitter. Odd guest column writer on advertising and marketing and he has also been a speaker at TEDx, speaking upon The Future of Social in 2020. Wannabe filmmaker in advertising apprenticeship; social media junkie and life buff…is how he describes himself on Facebook. Oh and don’t forget to follow him on twitter >> @additiyom
Sean Colaco is Co-founder and Creative Head with Utopeia Advertising. Prior to this, Sean was the co-founder and Creative Director of CAC Advertising which later merged with Utopeia Advertising. Over a career spanning 20 years, Sean has worked for agencies like Karishma Advertising (a sister concern of Lowe) and Grey Worldwide. As creative Director, he has led teams at Saatchi and Saatchi, Mudra DDB and TBWA. Over the course of his career, Sean has worked across categories and helped build a number of brands like Ambuja Cement, Woodland Shoes and Apparel, Mauritius Tourism, MTDC (Maharashtra Tourism Development Corporation), SOTC (one of India’s largest travel agencies), Air India, Ariel, BPCL (Bharat Petroleum), General Mills, Bajaj Allianz Insurance, Nivea, Godrej, Reliance Group, Standard Chartered Bank, Standard Chartered AMC and many more. Sean has received finalist certificates and won numerous awards at both national and international award shows. These include, A&M Awards, Ad Club Awards (ABBYS), AAAI (Advertising Agencies Association of India), New York Festivals, Ad Fest, One Show, Cannes and Clio. His work has also featured in the Archive, D&AD Exhibition, Campaign Brief and The Indian Showcase of Advertising. He has been ranked by Campaign Brief Asia (issue# 26, 2005) as one of the top 30 creative directors in Asia. Also ranked by Campaign Brief Asia (issue #31) as among the hottest creatives in India. Sean lives in Mumbai with his wife and two children. He is an avid traveller, first-day-first-show movie buff and weekend chef.
Mitali Srivastava is a Co-founder and Chief Strategy Officer with Utopeia. She has an interesting career graph that includes advertising, journalism and PR that spans over 16 years. She did her MBA in HR, started her career as a TV reporter for Zee News, and followed it up as a political journalist for All India Congress Committee. She was a Senior Correspondent for All India Congress Sevadal (frontal organization for AICC). She was also the Deputy Editor for Training & Management (India’s first HR magazine). After seven years as a journalist, she decided to plunge into advertising and has never looked back. Prior to Utopeia Mitali has worked in DDB Mudra as Associate Vice President where she worked on clients across verticals of DDB India, DDB Health & Lifestyle, Rapp India and Tribal DDB. She has also worked at Ogilvy & Mather and TBWA \ India and has led strategic planning for various brands and services. Mitali is also an accomplished trainer and researcher, having conducted in depth projects on India’s super rich, teenagers, women and kids amongst other groups. She has also led the New Knowledge & Insights cell for Ogilvy in Mumbai. Mitali’s brand experience is dynamic just like her career. She has worked closely with brands like, Neutrogena, Clean & Clear, J&J, CIPLA, Volkswagon, Lipton, Nivea, Bournvita, Platinum Guild, Big Bazaar, Asian Paints, Tata Sky, Kodak, Opulence, Essel World, BPL Mobile, Indian Oil, Godrej, Twinings, etc. She has also won numerous awards like Effies, AME, James E Burke. Mitali is based in Mumbai and is married to a British national. She loves to wear boots throughout the year, regularly experiments with her hair and passionately loves non-vegetarian cuisines from across the world.
Krishnaraj Bhat, an NIIT graduate and a MICA alumnus, started his career in Mudra Communications Ahmedabad as an account director in 1997. He then moved on to become an account supervisor, but later decided to join Bates India (now Bates David Enterprise) Kolkata, where he developed business leads and planned for new businesses. Later, he returned to Mudra for a second stint, this time as a director, brand communications (planning). Next, he moved to McCann-Erickson in Malaysia, where he was responsible for creating and planning communication strategies for brands. After a brief stint of 1 year, he joined Reliance Textiles, Ahmedabad where he handled Mar.Com and Vimal. Post this he moved to Mudra, Delhi as AVP, Planning for a year and eventually landed up in Mudra, Ahmedabad where he was Vice President, Planning. For over a decade Krishnaraj has worked on some well known brands such as Livon, DermiCool, Moove, Reliance Industries, Rasna Industries, Nestle Products, Coca-Cola and DiGi Telecommunications. In his leisure time, he loves indulging in junk food and comic books to soothe his soul.
Painter, Farmer, Photographer, Fast bowler, Artist, Dreamweaver of ideas.
Resident Omar Khayyaam of the Mac.
PS : It will work.
Sunil Pandit has been in the field of Finance & Accounts for more than 25 years, and is now heading Finance in Utopeia for last 3 years. His expertise also ranges across processes & systems implementation & he is driven in this area to enable smooth functioning within organisations. In his free time, he enjoys playing Badminton, Carom, Chess & listening to music.
If thinking was a sin, Rohini would be the original fable. Experienced in conceptualizing and executing ideas and projects across categories like Retail, Fashion & Apparel, Real Estate, Automobiles, Foods & Beverages, MFDs, Manufacturing, B2B, Healthcare, Homecare, Personal Care, Rohini is resident chief of passionately nurturing myriad client briefs and carefully orchestrating brand growth. A Mican with previous experience in Leo Burnett, Mudra Advertising and the Hon’ble Prime Minister’s very own digital marketing team, she finds unreasonable joy in threading ideas across various mediums whether mainline, digital or experiential.
Chai over Coffee
Books over Movies
Hills over Beaches
Sunrise over Sunset
Instagram over Twitter
Dogs over Humans
Sirius over Lupin
Google over Apple
Da Vinci over Michaelangelo
Feminism over Femvertising
Abhay Deol over Bobby Deol It’s a tie guys.
Challenge her choices @Rrrrohini on Twitter and question her aesthetic @crumpledchocolatewrapper on Instagram.
An aspiring plus size model, theatre and travel enthusiast, a client servicing professional. I am Anindita Roy. People know me to be loud, crazy and opinionated. Everything in my life is in between cracking silly jokes to crying on silly things. Known to be caring and fun, I am always up for a little conversation and a lot of food. (Even though, trying to be a little fit these days).
My day comprises of witty one-liners, smoke breaks, small talk and taking my foot out of my mouth. When I am not busy doing any of that, I am probably indulging in some virtual gaming. If I am not doing that either, I am probably trying to write Headlines and Body Copies that’ll change the face of advertising for years to come, pending client approvals.
Cheerful nihilist with a keen interest in culture, economics, politics and matters of social justice. I enjoy mindless dancing and getting intoxicated. In my free time, I tell Yo Mama jokes at orphanages.
I’m an ambivert and a shopaholic. A fitness freak and a food fanatic. Mother of three cats with a dream of adopting all animals around. I’m the ever-present allergen, always hanging around, causing reactions of happiness wherever I go. Also, out of love for my fellow Utopeians, who wanted this to be my opening line, I am a quintessential Delhi girl.